MS Glow Men
Overview
MS Glow is a local brand engaged in beauty and skin care. Recently, MS Glow released a product made especially for Men that is called MS Glow For Men. Later in 2020, MS Glow For Men collaborated with Bali United. Together with Bali United, MS Glow For Men entered Bali market through Brand Awareness.
Outcome
HIGHEST VIEWERS
>31,4K
TOTAL LIKE
>23,4K
HIGHEST ENGAGEMENT
>9%
What we did
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MS Glow is a local brand engaged in beauty and skin care. Recently, MS Glow released a product made especially for Men that is called MS Glow For Men. Later in 2020, MS Glow For Men collaborated with Bali United. Together with Bali United, MS Glow For Men entered Bali market through Brand Awareness.
Stadium branding is one of the facilities provided by Bali United to increase brand awareness of MS Glow For Men. The installation of stadium branding starts from the logo on the LED Board and Vertical Banner during Bali United's home matches
MS Glow For Men tapped into "Sadis" event broadcasted by Bali United via Youtube where the host reviewed the products and gave challenge for viewers.
MS Glow For Men also tapped into Instagram live held by Bali United player (Haudi Abdillah) on the player's and Bali United FC's Instagram platform
In June, MS Glow For Men held a donation, distributing masks and MS Glow hand sanitizer for residents in Banjar
MS Glow For Men used Bali United players, Nadeo Argawinata and Melvin Platje to promote MS Glow For Men products on their Instagram
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