

Indomilk
Indomilk 190ml x Kvibes
Overview
After Indomilk milk went viral because Jungkook - BTS, who drank its banana milk during a live tv show, Indomilk's next step is to deepen engagement with the kpop community. Together with KVIBES we created activations with the kpop community to show that Indomilk's product is the perfect companion to any activities when they are supporting their idols.
Outcome
SUBMISSION
>500
What we did
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With total duration campaigns for 6 months, we created virtual micro community projects and fan art challenges, which went viral on Twitter
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