Smartfren is a telecommunication service provider that has new product, GOKILMAX. Creating the campaign to build brand awareness in society featuring KVIBES Community by softselling way. That product has REJEKI WOW as one of the service to costumer in having big kuota to live streaming and getting many kinds of giveaway by REJEKI WOW. The campaign provides by United Entertainment with KVIBES pillar and some accounts of it. We create digital activity of this campaign by creating digital content, event, and daily conversation during 1 year.