What we did
Chitato is a leading snack brand produced by Indofood CBP, a subsidiary of Indofood Indonesia. As they already have high awareness within a young audience demography, they want to deepen engagement with the foodies community through fun TikTok and IG video series of content.
Produced a series of Tiktok and IG videos to show how to eat and enjoy Chitato snack creatively through #IniCaraChitato campaign
Invited the community to join the #IniCaraChitato challenge by submitting a creative video of them enjoying the snack
Collaborated with United Talent to partner with foodies KOL to amplify the challenge
LET'S CREATE CREATIVE PROJECT