Dear Me Beauty is a people-powered brand that believes in everyday Indonesia women, who are passionate in continually bringing a better version of beauty and making it accessible for everyone.  By collaborating with Rahasia Gadis, Dear Me Beauty aimed to increase the brand's awareness and ecommerce traffic for its new eye palette in collaboration with Yupi. Additionally, the collaboration aspired to encourage the people to express their unique beauty and channel their inner creativity with the eyeshadow palette, featuring 25 colorful shades in 4 different finishes, designed with cool and warm colors to compliment their look from A.M. to P.M.