Smartfren

Smartfren x Rahasia Gadis

Overview

In November 2020, Rahasia Gadis and smartfren (supported by Benihbaik.com and YCAB Foundation) launched the 1 Million Quota for 1 Million Girls or "1 Juta Kuota untuk 1 Juta Gadis" campaign. In this movement, we invited girls who are having difficulty studying online at home to get free quota from Smartfren. At the same time, we also raised funds from the community that are more privileged to donate more quota to girls who need.

Outcome

NEW SMARTFREN MEMBER
>6.4K

ACHIEVED
>4 BILLION

PARTICIPANT ACTIVE
>391

What we did

Outcome banner Smartfren x Rahasia Gadis

Developed and executed the "1 Juta Kuota untuk 1 Juta Kuota" from the concept, promotion, registration and distribution of the free kuota and donation

To retain the new smartfren users, we produced a live stream online talkshow with Cinta Laura with the message of helping girls to dare to pursue their dreams. As part of the registration, Rahasia Gadis and smartfren required 

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