What we did
Nex Parabola is a subscription satellite television service provider in Indonesia owned by Surya Citra Media and Garuda Media Nusantara. In a joint campaign with Pengamat Sepakbola & Bola Nusantara, they created a virtual viewing party (Nobar) to increase brand awareness so that Nex Parabola is already known by football fans in Indonesia. In the sports community of Pengamat Sepakbola & Bola Nusantara, Nex Parabola created new euphoric ideas to watch the football match we know as the "Piala Menpora" Final Match in April 2021 together but via virtual Zoom so that everyone can enjoy football matches at home and have fun together on virtual Zoom.
Invite football fans community from Pengamat Sepakbola and Bola Nusantara to joining the virtual viewing party (Nobar). During the event we also invited Firman Utina (Indonesian Football Legend) and Nessa Novica (female football presenter) to be the guest stars so that fans can directly interact with football experts and KOL.
Through the umbrella communication #DukungDariRumah, we designed a campaign together with Pengamat Sepakbola and Bola Nusantara through original native content to entertain fans before the league starts
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