AXIS
Axis Nation Cup 2023
Overview
Axis Nation Cup is The biggest SMA & SMK FUTSAL competition. Held in 30 cities with 6 cities regional and sportaniment Grand final concept in Jakarta. In this campaign we utilized the widespread reach of online platforms to increase awareness, drive viewership, and foster a sense of community by highlighting the competition
Outcome
Impressions
> 7,271,633
What we did
By leveraging various types of influencers and artist performance (JKT 48 & Diskoria) such as through engaging promotional content, teaser trailers, and interactive social media contents, we achieved over 238 million Impressions that have 158% achievement rate from our KPI. We successfully generated excitement to our target audience
Previous Project
Indofood Football Sponsorship x PSIS Semarang
Next Project
Implora Jelly Tint Campaign
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