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BNI

Di Negeri Orang

Overview

Many Indonesians live abroad to study, migrate or work professionally. However, credible sources of information on how to live and survive there are limited and they need a community to survive. Therefore, building a community is a long-term investment to grow and connect with the Indonesian Diaspora.

Outcome

Followers Growth
> 563 k

Impressions
> 41 mio

Engagements
> 1.5 mio

What we did

Outcome banner Di Negeri Orang
We created a community of Indonesians living abroad who's curious and excited about their residing country and its culture, while also looking for other Indonesians to feel less alone. We provide content that achieves the three E's (Educate, Entertain, and Engage). We also collaborate with influencers to widen our reach and feature user-generated content through our hero content 'Aku Di Negeri Orang'.

di negeri orang

Many Indonesians live abroad to study, migrate or work professionally. However, credible sources of information on how to live and survive there are limited and they need a community to survive. Therefore, building a community is a long-term investment to grow and connect with the Indonesian Diaspora.

di negeri orang

Many Indonesians live abroad to study, migrate or work professionally. However, credible sources of information on how to live and survive there are limited and they need a community to survive. Therefore, building a community is a long-term investment to grow and connect with the Indonesian Diaspora.

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