Wuling
Wuling Air EV & Alvez GIIAS 2023
Overview
During the Gaikindo Indonesia International Auto Show, Wuling as one of the biggest automobile
manufacturer in Indonesia was participating in the event to create the buzz, hype, and inform the
audience about their top products such as Air EV and Alvez at GIIAS 2023, in order to gain wider
audience, we invited various influencers to create several content regarding Air EV & Alvez and
posted them on social media as our digital activity
Outcome
Reach
> 2,282,201
Views / Plays
> 2,524,271
Engagements
> 233,091
What we did
Throughout the event, various automotive influencers participated in our digital activity in order to reach and inform the automotive enthusiast about the products of Wuling, and also several lifestye influencers participated in the campiagn in order to gain more diverse audience, as a result we gained over 2 million reach in our digital activity. Angganngok and Shaaaqy is one of our KOL that help us to gain awareness by achieved ER : 13.33%
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