Bali United FC

THE GROUNDBREAKING PIONEER IN INDONESIAN FOOTBALL

Established in 2014, Bali United has quickly made a name for itself as one of the major football clubs in Indonesia. Everyone in Bali United lives by the “Beyond Football” philosophy of the organization - Bali United is not just seeking to drive advancement in Indonesia’s continental & international achievements, fans management and youth development; the “Bali’s Pride” always strives to drive equality, unify the community, and make positive impact on the local community through the language of football.

For more information, visit : https://www.baliutd.com/

Beyond Football: The Only Sports Team to Go Public in South East Asia

2019 Liga 1 Champion

Just in a span of 6 years, Bali United - which is the only Bali representative competing in Liga 1 - has seen incredible milestones in its team achievement, business aspect and youth development. From 2016 to 2018, Bali United teamed up with Paris Saint-Germain - multiple-times winner of France’s Ligue 1 - to facilitate Indonesian young talents with a PSG curriculum-based academy. In 2019, Bali United was crowned the champion of Liga 1; in the same year, the “Serdadu Tridatu” squad competed in Piala Presiden and was named as the tournament’s runner-up. Being the first Indonesian football club to go public, first to own basketball & e-sports teams, first to establish a subsidiary creative agency, first to have academy franchises beyond its home region, and first to make its home stadium a sports & entertainment destination, Bali United has proved themselves as the pioneer in Indonesian football. Bali United’s efforts have contributed greatly to Asian & Indonesian sports ecosystem and impacted the wider sports community in a positive way. Bali United will continue to make an impact through the language of football and connect with the world’s greatest football franchises.

2019 was indeed Bali United’s year. Few months before winning the most sought-after trophy in Indonesian football, PT Bali Bintang Sejahtera - the holding company - had its Initial Public Offering (IPO) in Indonesia Stock Exchange (IDX = “BOLA”). This makes Bali United the first (and currently the only) publicly-listed sports team in South East Asia. Living up to its motto “Beyond Football '', in 2019 Bali United established an e-sports team named Island of Gods in honor of Bali’s epithet. The team now has 2 divisions (Free Fire and FIFA) and is competing in top international & national competitions. Bali United didn’t stop there - in 2021, Bali United Basketball was born. The team is now competing in Indonesian Basketball League (IBL).

Building Sports & Entertainment Destinations in Bali

Since its establishment, Bali United has been investing in renovating its home stadium Kapten I Wayan Dipta with the goal of making it the centre of sports-tourism attraction in Bali. Bali United was the first football club to have a cafe & a megastore in their stadium. The club is also supporting Indonesian government in making Kapten I Wayan Dipta a FIFA-authorized stadium. Dipta Stadium is set to host the upcoming 2023 FIFA U20 World Cup. Not just that, Bali United is also building a training centre in Bali that will be the first training centre owned by a football club.

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Success Story

Brand Name : Smartfren x Bali United

smartfren is one of the leading telecommunications in Indonesia. smartfren has been one of Bali United's sponsors since 2018. The collaboration with Bali United helps smartfren in product sales, especially in the Bali area.

Brand Name : Pria Punya Selera

Pria Punya Selera is a slogan that is carried by Gudang Garam. Through United Distribution, an agency from Bali United, Pria Punya Selera runs the Banjar Activation program. In addition, Bali United rapidly helps Pria Punya Selera build an image that was consumed mostly by older people to become famous among young people.

Brand Name : Mitra Warung distribution and product sales

Guinness Bola is an online platform that aims to enhance the football viewing experience – a favorite activity that brings football fans everywhere together that is carried by Guinness. Through United Distribution, an agency from Bali United, Guinness Bola runs the Banjar Activation Program and product sales,especially in the Bali area since 2020. Bali United help Guinness Bola to unites Bali United fans to keep the spirit of supporting Bali United in accordance with its slogan, "Buka dan Temukan Euforia Pertandingan"

Brand Name : OVO x Bali United

One of the digital services for well-known merchant transactions in Indonesia, OVO, collaborated with Bali United in early 2020. Together with Bali United, OVO developed relationships with merchants in the Bali area with a target mostly on the MSME business and grocery stalls

Brand Name : Mitra Warung Guinness Bola x Bali United

Brand Name : Alderon x Bali United

Alderon is an Indonesian company engaged in the field of innovative building materials. In early 2020, Alderon formed a partnership with Bali United. With this partnership, Alderon has access to develop their business in the Bali area.

Brand Name : Torabika x Bali United

Torabika is one of Bali United's partners since 2017. The partnership that with Bali United helped Torabika with their sales, especially in the Bali area. Together with Bali United, Torabika managed to penetrate the market in Bali through various activities ranging from Brand Awareness to Direct Selling. Since partnering with Bali United, Torabika sales in the Bali area have also increased.

Brand Name : MS Glow x Bali United

MS Glow is a local brand engaged in beauty and skin care. Recently, MS Glow released a product made especially for Men that is called MS Glow For Men. Later in 2020, MS Glow For Men collaborated with Bali United. Together with Bali United, MS Glow For Men entered Bali market through Brand Awareness.

Brand Name : Bank INA x Bali United

Bank INA is a local Indonesian bank that has been a sponsor of Bali United for 4 years. Bali United helps Bank INA to build customers in Bali through brand awareness and direct opening

Brand Name : Gojek x Bali United

Gojek is an Indonesian technology company engaged in online transportation sector. Since Gojek collaborated with Bali United, Gojek has succeeded in connecting football with Gojek drivers

Brand Name : Sari Roti x Bali United

Sari Roti is an Indonesian brand that produces bread. Sari Roti is one of the largest bread producing companies in Indonesia and was one of Bali United's partners in 2018. The collaboration carried out by Sari Roti with Bali United helped tp increase brand awareness of Sari Roti in the Bali area

Brand Name : Wuling x Bali United

Wuling is a multinational brand that is developing its market in Indonesia. Known for their interest in developing their business in the soccer field, in 2020, Wuling collaborated with Bali United, the only club that Wuling chose to help developing their business in football industry. Since partnering with Bali United, Wuling sales in the Bali area have increased

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