Dramaojol Indonesia
The First and Largest Ojol Community in Indonesia
Halo Ngab! Dramaojol is a unique digital platform that houses ojol drivers community and its users primarily at the age 18-35 (mostly 18-24). Online ride-hailing drivers in Indonesia are one of the most tight knit communities due to the large domination of ride hailing apps like Gojek and Grab. Since they are all on the road every day, they like to create basecamps in certain areas where they wait for orders, rest, and also meet one another. These drivers also like to share funny experiences through app chat screenshots which are then shared again on our 1.2 million followers on social media.
For more information, visit : https://www.instagram.com/dramaojol.id/
We created a leadership system in Drama Ojol where they can initiate ojol gatherings in their areas, attend focus group discussions, and also receive support in the form of vitamins or gas and oil from Drama Ojol. Our leaders also actively participate in our original video content, sharing stories of their daily life on the road.
Our mission is to empower these ojol drivers so that they have a platform to share their stories and increase solidarity among other members. In one of our biggest initiatives in 2021, Drama Ojol became the official sponsor of Bali United Football Club, where our logo is displayed on the player’s jerseys. This lit up ojol drivers’ spirits—especially after the pandemic—bringing pride to ojol drivers in Bali and the rest of the country.
Success Story
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